$59.00 USDBlack Friday $41.30 USD
How it works
- Tap a charm, or drag it onto the strand.
- Hold and drag a charm to move it along.
- Tap it again to take it off.
Black Friday · 6–30 November30% off
30% off
everything.
Our biggest sale of the year. Leave your email and your code comes straight to your inbox.
Make it yours✦︎Wear your story✦︎Art in every detail✦︎
Best sellers.
Start here
Start with a charm pack.
A bracelet that says who you are.
$59.00 USDBlack Friday $41.30 USD
$49.00 USDBlack Friday $34.30 USD
$59.00 USDBlack Friday $41.30 USD
$59.00 USDBlack Friday $41.30 USD
$59.00 USDBlack Friday $41.30 USD
$59.00 USDBlack Friday $41.30 USD
$59.00 USD$65.00 USDBlack Friday $41.30 USD
$49.00 USD$52.00 USDBlack Friday $34.30 USD
$55.00 USD$65.00 USDBlack Friday $38.50 USD
$59.00 USDBlack Friday $41.30 USD
Or build from scratch↓ and pick every charm yourself.
Build it.
Build it
Step 1 · Choose your base
Bracelet 1 · pick its colour
Gold
Silver
Rose
Blue
Black
Bracelet 2 · pick its colour
Gold
Silver
Rose
Blue
Black
Step 2 · Snap on your charms
1 / 1
Your bracelet
How to build your bracelet
1 · Pick your base
Choose your bracelet colour in Step 1. You can add a second bracelet at any time — it gets its own colour.
2 · Add your charms
Tap a charm to snap it onto the next free space, or drag it from the grid straight onto the spot you want. Drag a charm off the strand to remove it, and swipe the strand left or right to reach every charm.
3 · Metal, filter & search
Metal switches the whole grid between gold and silver. Filter narrows by metal and by charm type (single, pendant, bar, chain, couple). Search suggests charms that match what you type.
4 · Preview, save & share
Tap Preview beside Bracelet 1 to see your finished bracelet full screen, then save the image or share it.
Styling ideas
- Keep one metal per bracelet for a clean, classic look.
- Put a pendant in the centre and mirror charms on both sides.
- Alternate letters with single charms to spell a name.
- Group by theme — animals, food, travel — for a story bracelet.
- Leave two or three plain charms as breathing space.
- Stack a gold and a silver bracelet together for a mixed-metal look.
Love the look?
Make it yours.
Charms in this look · 10
Charms in this look · 8
0:15
Charms in this look · 8
0:28
Charms in this look · 8
Charms in this look · 5
0:07
Charms in this look · 6
6 November – 31 December
All I Want, In Charms.
More Charms, More Gifts
| Gifts & savings | 05 charms
First Chapter$64.40 | Most popular 10 charms
Signature$119 | 15 charms
Full Story$168 | Loved by couples 20 charms
Yours & Mine$224 |
|---|---|---|---|---|
 Original bracelet | ✓ | ✓ | ✓ | ×2 |
 Charm opener | — | ✓ | ✓ | ×2 |
 Archive Pouch | — | ✓ | ✓ | ×2 |
 Mystery charm | — | — | ✓ | ×2 |
 Gift note card | — | — | ✓ | ×2 |
Free worldwide shipping on orders over $69 USD
Offer applies to all charms except Premium and Limited Charms.
Pick your charms✦︎Make it yours✦︎Change it whenever✦︎
How it works
Watch how easy it is to build.
Watch how easy it is to build / YouTube ↗
Find your fit
Pick your size by charms.
| Size | Wrist | Charms |
|---|---|---|
| Mini | 11.5 cm | 13 |
| Junior | 13 cm | 15 |
| Small | 15 cm | 17 |
| Medium | 17 cm | 19 |
| Large | 19 cm | 21 |
| Max | 21 cm | 23 |
Your bracelet comes with 18 plain charms and fits most wrists.
Shop the lookThe stack,
The stack,
decoded.
Tap to discover every charm in her stack.
What customers say.
Questions, answered.
Shipping time & cost?
Orders to the US, Canada and Australia arrive in 7–14 days from the order date, Europe in 8–22 days and the rest of the world in 10–25 days. Free worldwide shipping on orders over $69 USD (below that: flat $5.50 USD). Shipping & Returns details
How does Collector pricing work?
The more charms you collect, the less each charm costs. From 5 charms every charm is 8% off and the Original bracelet is yours. From 10, 15% off, plus the charm opener and the Archive Pouch. From 15, 20% off, plus a Mystery charm and a gift note card. From 20, every gift comes twice. Premium and Limited charms keep their own price and don't count toward Collector pricing.
Can I buy just a few charms?
Yes. Every charm can be bought on its own at its regular price, and from 5 charms Collector pricing starts by itself. Handy when you already have a bracelet and want to add a new chapter.
Is it waterproof?
The base and silver charms are 316L stainless steel, so water won't harm them. Gold charms are plated: take them off before swimming or showering to keep the shine.
How do charms attach?
Each charm hooks onto the stretch band, no tools needed. The Charm Opener makes swapping even easier.
Will it fit my wrist?
Your bracelet comes with 18 plain charms and fits most wrists. Add or remove charms to adjust the fit.
Can I add more charms later?
Yes — that's the point. Your bracelet grows with you.
Is it suitable for kids?
Yes — our bracelets are made from high-quality, medical-grade 316L stainless steel, safe for the skin, non-toxic, and will not cause irritation.
That said, it’s designed as jewelry, not a toy — so we recommend wearing it under supervision for younger children to keep it safe and long-lasting.
✨ Many moms even get matching bracelets with their kids as a meaningful little bond.
How do I clean my bracelet?
You can wipe the bracelet with a soft cloth or soak it in warm water mixed with mild soap to clean. Avoid using strong chemicals and limit contact with sea water, especially for charms and color-plated bracelets.
Will the bracelet make me uncomfortable when I wear it?
No, our bracelets are designed to be completely comfortable on your wrist, even while sleeping.
However, you need to pay attention to the size of the bracelet; it should fit snugly or be slightly loose on your wrist. If it's too tight, it may cause discomfort.
The details
Made for every day.
01
316L stainless steel
The base and silver charms won't rust or tarnish.
02
Enamel that holds its colour
Hand-finished enamel and set stones.
03
Restyle anytime
Charms snap on and off, so your bracelet changes when you do.
Our biggest sale of the year
30% off
everything we make
--days--hours
--minutes
--seconds
Leave your email and your Black Friday code appears straight away.
Six to thirty November. Every charm, set and bracelet, Limited and Holiday Drop included.
Start building
From 15 charmsIt arrives
It arrives
ready to give.
Collect 15 charms and your bracelet arrives with the Archive Pouch, a gift note card and a Mystery charm. Write their name inside the card and it is ready to hand over.
Build a Full Story ↑
Italycharm E-Gift CardNot sure which charms?
Not sure which charms?
Let them choose.
Send an e-gift card instead. It arrives by email within minutes, never expires and works on every charm, bracelet and necklace. Add a personal note at checkout.
From $30 to $200
Choose a gift card ↗
Our community
Worn in 84 countries.
84countries
Every dot is a place where someone is wearing their story.